Not all letterpress is equal (≠).
Many letterpress printers often mention “quality” when referring to their printing. Understandably, clients are sometimes confused (or misled) that using the letterpress process is instantly going to equate to good quality – purely because of its craft appeal.
In the 15+ years we’ve dedicated to letterpress, we’ve heard all kinds of “craft-based” excuses for sub-quality work. The popular one being “because letterpress is a craft, every piece will be slightly different and its imperfections make it special”. This may be the case for less skilled printers but the reality is you’re paying for a prestige process, so shouldn’t you be getting prestige results on every printed piece? After all, who on your guest list would you give the less than perfect invitation to?
True letterpress quality is not subjective. It’s the result of real experience through all stages of the process, a thorough knowledge of the materials and importantly, the skill in being able to apply the experience and knowledge on the press to produce the desired result. At The Artisan Press we pride ourselves on making our experience, knowledge and skill available to you, the client, at every step of the process. This helps you to make informed and vital decisions.
We’ve created this guide for you, the letterpress buyer, to help you identify good quality and not-so-good letterpress when you see it. Look beyond the “craft” marketing yarns, arm yourself with the following information and don’t look back.
Our history of excellence
2015 National Print Awards – Gold Medal – Stationery – Printing Industries Assoc. Australia
2012 Graphic Arts Services Assoc. Australia – Printovation Award for creativity, innovation and high quality in print production
2012 NSW Printing Industries Craftsmanship Awards for Print Excellence
DAVID M GRAPHICS AWARD
Outstanding Australian Printing Apprentice
AUSTRALASIAN PRINTER Magazine AWARD
AASTA PRIZE for Outstanding Printing Apprentice
First Place: Stage 1 Printing Machining Trade Certificate
Sheetfed Litho/Letterpress Printing
School of Graphics Arts, Sydney Technical College